The Sorrel Fox & Hall Croft Tap
Alongside their brewery in Loughborough, Charnwood Brewery have opened two micropubs; The Sorrel Fox and Hall Croft Tap based in Mountsorrel and Shepshed respectively. Loved by their local communities, we have had the pleasure of getting involved in both the branding and interior design.
The Sorrel Fox
Charnwood Brewery’s first micropub – The Sorrel Fox – was launched in the run up to Christmas 2018. Based in Mountsorrel, a town on the outskirts of Loughborough, the pub has been a huge success since its launch.
We thoroughly recommend visiting on a Friday night for a great atmosphere and some very good drinks! A selection of Charnwood Brewery ale can be found on tap, together with a collection of good wine, rum and Austrian lager.
Photographs © Leicester Mercury
a dozen eggs created a brand that would work on signage and social media – resulting in a brand identity that sat well alongside the main Charnwood Brewery logo. Working with the Reed family, Fran assisted in the interior design of The Sorrel Fox, creating a warm atmosphere that feels welcoming and extends the main Charnwood Brewery brand.
Hall Croft Tap
In 2020, the second micropub and garden – Hall Croft Tap – was launched (in the middle of the COVID pandemic!). The building has a great flow from inside to out, with a spacious garden and courtyard – complete with a serving hatch giving direct access to the bar! Their stunning micropub has two sides featuring cosy spaces, a wood burner and the all important bar with plenty of Charnwood Brewery ales on offer.
Photographs © Andrea Reed
An extended palette that plays on the two sides of the pub, working together with the set of brands; The Sorrel Fox, Hall Croft Tap and Charnwood Brewery.
Part of the Charnwood Brewery brand
We are expecting growth within the Charnwood Brewery range of micropubs, and wanted to develop a colour palette and sub brand system that could develop and be expanded over time.
Looking forward to the next project to get stuck into!
The eggs (as we affectionately call them!) have been fantastic to work with. They have listened to our ideas, understood our product and its customers and created a visual identity for our brewery of which we are both confident and proud!
Andrea
