Insights
An exploration into the past, present and future trajectory of creativity and the visual world. We combine our specialist knowledge with new insights, theories, processes and technology to inform and inspire.
Visual Identities with flexible systems
Lorenz makes a strong case for no longer needing logo based visual identities in contemporary design and instead explores flexible systems.
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Day in the life of …
Once you have your persona, how do you work out how they'll want to be spoken to? The 'day in the life of' exercise is a great way to establish how you want to speak to your target audience.
Using brand words as testing devices
Establishing brand words is a useful tool to steer project direction, but it is also incredibly useful to then test any project outcomes.
Rebrands : our top 5 favourite pared-back rebrands
The move towards simplifying logos and pared back rebrands has been a consistent trend for several years now. Some have come to label the movement ‘de-branding’ and it…
You’ve got your shiny new rebrand, now how do you launch it?
Once you've got a shiny new rebrand, how do you launch it? This blog post takes you through some options and what to avoid.
How to design a logo
Do you want to know the nuts and bolts of designing a logo? From how to generate initial ideas to refining them and establishing a brand.
Designing for print
What do you need to think about when designing for pint? A blog post that looks at resolution, colour, bleed, margins, gutters, text size and ink coverage.
The brick wall of brand strategy
Brand strategy is hugely important. It is often the stage of the branding process that ensures a brand has longevity and can be created with growth in mind. However,…
What is a Visual Identity
A visual identity refers to a set of visuals that are used by a company, service, organisation, product, event or even a person in order to be recognised.
What is a user persona in branding?
A user persona is a tool used in the creation of a brand to represent an ideal person or archetypical user. The idea being that it is easier to…
How can you support young people whose parents have split up?
Divorce or separation can be a tough time for everyone. With a mix of emotions, and no easy path to navigate through, how can you support young people who’s…
Creating the Charnwood Brewery brand
We often get asked about the making of the Charnwood Brewery brand. The team behind the brewery have done an incredible job of spreading the brand throughout Leicestershire, and…
User persona examples to help you create your own
Searching for branding persona examples? Look no further - we have compiled some of the more interesting examples.