Insights Fran Johnson
How to use colour psychology?
We judge brands quickly - and a lot of it is down to colour. How do you choose which colour works for your brand?
Do I need to add an Opt In checkbox to my website?
GDPR is coming in May 2018 - is your website compliant? This article takes a look into all things opt-in checkbox!
The Dropbox rebrand
Our take on the dropbox rebrand. Brand values, flexible branding and then communicating the change to others.
What will branding look like in 10 years time?
Individualised communication, Flexible branding and no big brand launches are the predictions of what branding will look like in 10 years time.
Do all brands need to be audience led?
Brand strategy often looks at a number of different spectrums. In this post we look into whether brands are audience led or founder led, with particular consideration into personalities, the market and trust.
When should I think about a rebrand?
When should you think about a rebrand? Is your visual identity looking tired, or has your company changed strategic direction.
Why do you need a personal brand?
Influential people have a personal brand whether they like it or not! From celebrities to lawyers, everyone in the public eye has a brand. Do you cultivate it, or let it evolve by itself?
Thinking about your competition
Where is your company positioned within the market? Does your brand stand out from your competition, or fit into the status quo?
Visuals: Bridging the words and the pictures
Often, talking about branding is the easy bit - everyone is on the same page. Then, the visuals appear and everyone has different opinions. This blog post is around ensuring all stakeholders involved have an understanding of the visuals, tone and style.
How to structure your web content
Who are your audience? Learning who you are talking to is crucial in getting web design right. It needs to be structured and understandable.
How has reading changed?
We are now used to scanning information and reading less. Its common to scan through articles and pull out key points - how do you write for this new digital age?
Future: Mapping out the route
Brand strategy needs to look into the future. Understanding the next 10 years of where you want to take your company, and the general landscape of branding and how audiences understand brand.