Insights Fran Johnson
When should I think about a rebrand?
When should you think about a rebrand? Is your visual identity looking tired, or has your company changed strategic direction.
Why do you need a personal brand?
Influential people have a personal brand whether they like it or not! From celebrities to lawyers, everyone in the public eye has a brand. Do you cultivate it, or let it evolve by itself?
Thinking about your competition
Where is your company positioned within the market? Does your brand stand out from your competition, or fit into the status quo?
Visuals: Bridging the words and the pictures
Often, talking about branding is the easy bit - everyone is on the same page. Then, the visuals appear and everyone has different opinions. This blog post is around ensuring all stakeholders involved have an understanding of the visuals, tone and style.
How to structure your web content
Who are your audience? Learning who you are talking to is crucial in getting web design right. It needs to be structured and understandable.
How has reading changed?
We are now used to scanning information and reading less. Its common to scan through articles and pull out key points - how do you write for this new digital age?
Future: Mapping out the route
Brand strategy needs to look into the future. Understanding the next 10 years of where you want to take your company, and the general landscape of branding and how audiences understand brand.
Audience: Define, prioritise, profile, target
Understanding of your current and future audience types mean the foundations of a brand can be built. How to define, profile and target them?
Is branding manipulative?
Brands manipulate customers emotions on a regular basis, but how do they do this well, long term?
How to design notifications?
How to write error messages, notifications and design for experience. Keep them short but sweet and ensure they are brand led.
Brand Values: What’s at the core?
What are your brand values? An important step into establishing a brand strategy is to select a number of words that you can measure decisions against.
Purpose: Working out the WHY?
Successful brands are are build when the business case for purpose is established - understanding of the core reason your business exists is the first step towards getting a brand that actually works.