Insights Fran Johnson
Future: Mapping out the route
Brand strategy needs to look into the future. Understanding the next 10 years of where you want to take your company, and the general landscape of branding and how audiences understand brand.
Audience: Define, prioritise, profile, target
Understanding of your current and future audience types mean the foundations of a brand can be built. How to define, profile and target them?
Is branding manipulative?
Brands manipulate customers emotions on a regular basis, but how do they do this well, long term?
How to design notifications?
How to write error messages, notifications and design for experience. Keep them short but sweet and ensure they are brand led.
Brand Values: What’s at the core?
What are your brand values? An important step into establishing a brand strategy is to select a number of words that you can measure decisions against.
Purpose: Working out the WHY?
Successful brands are are build when the business case for purpose is established - understanding of the core reason your business exists is the first step towards getting a brand that actually works.
Introducing Beth
2017 sees us welcome our new designer, Beth! “I knew Jo and Fran as my design tutors at Loughborough University. Since graduating I emigrated to Amsterdam for a couple…
Half a dozen eggs
We are delighted to introduce Dale, a new member of our team – making us half a dozen eggs! Dale is a web developer who will be working alongside Chris…
Choosing your value words
How do you select your value words? Words that should represent you as a company and guide your decision making.
Rebrands gone wrong
Fran looks into some failed rebrands including Kraft food and Mastercard.
A Fond Farewell
It is with a dollop of gratitude, a spoonful of thankfulness and a sprinkling of sadness that I am to announce that I will no longer be an egg in…
What is a brand audit?
The areas that are covered within a brand audit include; visual identity, navigation and user experience on web, photography and illustration style, the words used within all marketing and social media and digital design