Insights Fran Johnson
What is a brand audit?
The areas that are covered within a brand audit include; visual identity, navigation and user experience on web, photography and illustration style, the words used within all marketing and social media and digital design
Successful rebrands
Why do successful rebrands work? Fran looks into some rebrands that have worked including gumtree and airbnb.
Favourite Design Books
Ambrose / Harris : The Basics Design A fantastic set of books that focus on describing, unpacking and giving examples of a specific design element. These books include Format,…
The Importance of Nothing
Why is white space important to a designer? A tool to aid communication and allow space for typography and colour to take prominence.
Celebrating 1 Year as an egg man
What a year it has been. As of February the 1st, this soft boiled egg has hit the one year mark as part of the a dozen eggs team.
Why are brand guidelines important?
Brand guidelines are created in order to establish consistency when a logo is applied. A set of rules to check decisions against can be a very wise move in large organisations with big design teams.
Purpose of a helmet
Not that long ago in a galaxy really very close, a film was announced to be released… the seventh episode of the ‘galacticaly’ epic Star Wars story. Without throwing…
Subconscious influence
I have recently moved house. Not only that, but I have moved cities. I am now currently part of a community based just outside Bath in a manor house!…
The web development process
The a dozen eggs web development process starts with content, identifying audience and goals of the site before thinking about site structure & navigation.
Introducing: Danny
We are excited to announce our web team is growing and introduce you to Danny Suthalong, the latest addition to the a dozen eggs team. Speech marks left Wow,…
Foundation Summer show
The Art & Design Foundation year has finished – and Jo and I are proud to show you some of the work our incredible students have produced. We have…
The brands in the 2016 race for the White House
A take on the current brand in the 2016 race to the White house - the logos that surround the politics.