Insights Fran Johnson

Successful rebrands
Why do successful rebrands work? Fran looks into some rebrands that have worked including gumtree and airbnb.

Favourite Design Books
Ambrose / Harris : The Basics Design A fantastic set of books that focus on describing, unpacking and giving examples of a specific design element. These books include Format,…

The Importance of Nothing
Why is white space important to a designer? A tool to aid communication and allow space for typography and colour to take prominence.

Celebrating 1 Year as an egg man
What a year it has been. As of February the 1st, this soft boiled egg has hit the one year mark as part of the a dozen eggs team.

Why are brand guidelines important?
Brand guidelines are created in order to establish consistency when a logo is applied. A set of rules to check decisions against can be a very wise move in large organisations with big design teams.

Purpose of a helmet
Not that long ago in a galaxy really very close, a film was announced to be released… the seventh episode of the ‘galacticaly’ epic Star Wars story. Without throwing…

Subconscious influence
I have recently moved house. Not only that, but I have moved cities. I am now currently part of a community based just outside Bath in a manor house!…

The web development process
The a dozen eggs web development process starts with content, identifying audience and goals of the site before thinking about site structure & navigation.

Introducing: Danny
We are excited to announce our web team is growing and introduce you to Danny Suthalong, the latest addition to the a dozen eggs team. Speech marks left Wow,…

Foundation Summer show
The Art & Design Foundation year has finished – and Jo and I are proud to show you some of the work our incredible students have produced. We have…

The brands in the 2016 race for the White House
A take on the current brand in the 2016 race to the White house - the logos that surround the politics.

Never judge a book by its cover
I simply love crafting things. Particularly items with excellent purpose and materials. (There is nothing quite like the smell, feel and occasional taste of leather). As such, over the past…