Insights Fran Johnson
Our Branding Process
The a dozen eggs creative branding process involves; brand strategy, audience, company purpose, design concepts and development.
University rebrands
Plenty can go wrong with a University rebrand - with lots of stakeholders, and different audiences needing different things - Fran looks at some that have been less successful!
CARM workshops
a dozen eggs recently had the privilege of hosting a workshop alongside Professor Liz Stokoe of Loughborough University’s Social Sciences department. The workshop focused on marketing services for…
Branding to span sectors
Looking at Easyjet and Virgin, companies that span into a number of different sectors, to identify what strategies worked.
Crafting culture
We are approaching our mature age of 4. As such have decided to reflect and celebrate what has been such a great journey through giving the stage to a few…
How to design a lifestyle brand
How to design for a brand when its customers have very high expectations. Branding for up market aspirational or lifestyle brand.
Does your brand stand out?
Developing a visual language that surprises its viewers and gets noticed. We delve into what Innocent have done as a company, and how we can learn from them.
Holding pages – how can they serve you?
Holding pages need to be simple and direct - ensuring the information is clear and the brand stands out.
Content driven brands
A number of brands that are content driven have taken a flexible approach to branding. We look at AOL and Google to see what we can learn.
Effective Communication workshops
a dozen eggs have recently had the privilege of teaming up with the very talented Professor Liz Stokoe of Loughborough University’s Social Sciences department. We will be running the…
Branding for service companies
People complain. When the service isn't up to expectations, we hold it against the brand that served us. So how do you brand to manage expectations?
Award winning agency
a dozen eggs were up against a host of other agencies within the UK (lots of design studios that we respect greatly) in a number of categories last night for…