Insights Michelle Barnett
As our resident illustrator, Michelle’s specialist knowledge covers illustration in all its forms. She explores new techniques and interesting approaches, both hand-drawn and digital, and considers what illustration and animation can do for your brand and how. Her broader interests span all areas of branding, design and the creative process. And’s she’s great with words.
Why creating a Brand Persona is great for your business
Your brand has a personality, how do you find out what it is?
Our storyboarding process
A storyboard fills the gap between a great idea and an amazing animation. How do they work and what you should expect?
How to choose the right branding agency
Choosing a branding agency can feel daunting. There’s pressure to make the right decision, with your hard-earned money and the most visible part of your company - your branding- on the line. But it doesn’t have to be! These simple, logical steps will walk you through the process to finding an agency you feel really confident about.
Our 2022 Exhibition Wishlist
More and more venues are finding ways to hold their exhibitions and events safely, and we’re looking forward to seeing some of it in person!
How does a Call to Action increase website traffic?
Some of the most common Calls To Action are: buying a product or service, learning more about a subject & contacting the organisation directly.
Accessibility in web design
By making a website accessible you can make products that are not just better for those with disabilities, but for everyone?
Making the Tough Stuff book
How do we get from a client's brief to creating a finished design project? We walk you through the process with our Tough Stuff booklet.
How do we develop initial design ideas?
How do we develop initial ideas? We walk through what you can expect from the first part of the design process.
Why do we use mood boards?
Moodboards are an incredibly useful tool in the branding and web design process. Michelle looks into this crucial step between brand strategy and brand identity.
How we boosted our design in 2019
It’s that time again. It’s not just a new year, but also a new decade! It’s the perfect moment to cast our eye back over the year that…
How do I adjust my tone of voice for social media?
Our organisations should already have a ‘tone of voice’ as part of their brand. This is the way companies presents themselves to clients, employees and stakeholders through the words…
Why is brand strategy important?
The importance of Brand Strategy is easy to overlook. It sounds like jargon, but actually it’s a straightforward idea. A strategy is simply a plan that lays out what…