Insights Michelle Barnett
![Brand identities represent an organisation's values to it's audience. We create them by deciding on a brand strategy and then designing brands that encompass this](https://i1.wp.com/www.adozeneggs.co.uk/app/uploads/2019/07/Brand-Identity_thumbnail.jpg?fit=2001%2C1001&ssl=1?resize=960%2C480)
How to develop a brand identity
Building a brand identity involves a lot of decision making and discussion. Our goal is to create something unique to you, that communicates your service well to the people…
![Infographics are a great marketing tool for businesses who need to communicate complex information in a simple form. Visual elements increase engagement massively.](https://i0.wp.com/www.adozeneggs.co.uk/app/uploads/2018/10/Infographics_thumbnail.jpg?fit=2001%2C1001&ssl=1?resize=960%2C480)
Infographics – What they are and when to use them
The term ‘infographics’ gets thrown around a lot, but what it means is any visual representation of data. This can sound unhelpfully broad; any pie chart you see…
![Running a branding agency from a small town like Loughborough has lots of benefits to Leicestershire clients](https://i2.wp.com/www.adozeneggs.co.uk/app/uploads/2019/02/WhywebdesignLoughborough_thumbnail.jpg?fit=8335%2C4168&ssl=1?resize=960%2C480)
Why do we design brands in Loughborough? – part 2
Branding and web design in Loughborough gives us the bonus of great community relationships, along with connections to clients all over the UK, and even the globe!
![There are loads of benefits to running a branding agency from a small town like Loughborough](https://i0.wp.com/www.adozeneggs.co.uk/app/uploads/2019/02/WhyDesignInLoughborough_thumbnail.jpg?fit=8335%2C4168&ssl=1?resize=960%2C480)
Why do we design brands in Loughborough? – part 1
Branding and web design don't have to be urban pursuits. Here's what it's like running a branding agency from a small Leicestershire town named Loughborough.
![Hands hover over a crystal ball, being used to tell the future](https://i1.wp.com/www.adozeneggs.co.uk/app/uploads/2018/12/Predicting-the-future_thumbnail.jpg?fit=8335%2C4168&ssl=1?resize=960%2C480)
Predicting the future: our 2018 design review
Data mining, parallax scrolling and branding with fonts - we're reviewing how graphic design and web development changed in 2018 - 2019
![Brands more frequently need to cross the global marketplace, linking very different culture](https://i0.wp.com/www.adozeneggs.co.uk/app/uploads/2018/08/Design-across-cultures_thumbnail.jpg?fit=8335%2C4168&ssl=1?resize=960%2C480)
Design across cultures
Brand culture shifts are becoming more common for companies in our global market. IKEA, Red Bull and KitKat are some of the examples we explore.
![Dale, our web developer](https://i1.wp.com/www.adozeneggs.co.uk/app/uploads/2018/04/dale-question-answer-a-dozen-eggs-web-developer.jpg?fit=8334%2C4167&ssl=1?resize=960%2C480)
Q&A with Dale
Dale is our Web Developer. He has a masters in civil engineering, but has moved from studying concrete into design, and we’re so glad he did! Dale’s analytical approach…
![Design of a Pantone colour, which illustrates a spot colour being picked by the eyedropper tool in Photoshop or Illustrator.](https://i1.wp.com/www.adozeneggs.co.uk/app/uploads/2018/04/Pantone.-Not-a-shampoo_thumbnail.jpg?fit=8335%2C4168&ssl=1?resize=960%2C480)
Pantone – a spot colour, not a shampoo
Michelle writes about Pantone colours and printing processes uses in design.
![Work placement week with a dozen eggs](https://i2.wp.com/www.adozeneggs.co.uk/app/uploads/2018/07/Livvi-Work-experience_thumbnail.jpg?fit=8335%2C4168&ssl=1?resize=960%2C480)
Q&A with Livvi
We’ve had an extra Egg with us this week! Livvi is a work placement student studying for her GCSEs. As part of her placement…
![LinkedIn logo, a social networking platform for businesses, companies and freelancers, allowing them to manage their professional and brand identity, engage with your network of professional contacts and access opportunities](https://i2.wp.com/www.adozeneggs.co.uk/app/uploads/2018/04/LinkedIn_thumbnail.jpg?fit=8335%2C4168&ssl=1?resize=960%2C480)
How does LinkedIn help your business?
We look at a few was Linkedin can help your business; put your best foot forward, be strategic, look through the job postings and grow a reputation.
![Chris Pymm, director and technical lead at brand agency - a dozen eggs](https://i2.wp.com/www.adozeneggs.co.uk/app/uploads/2018/05/Farewell-Chris_thumbnail.jpg?fit=8335%2C4168&ssl=1?resize=960%2C480)
Farewell Chris!
We’re sad to be saying goodbye to Chris, our co-Director and Technical lead at a dozen eggs. He’s been here since the early days when a dozen eggs…
![Michelle, our resident illustrator](https://i2.wp.com/www.adozeneggs.co.uk/app/uploads/2018/03/Michelle-question-answer-a-dozen-eggs-illustrator.jpg?fit=2000%2C1000&ssl=1?resize=960%2C480)
Q&A with Michelle
We've asked Michelle a few questions about her love for illustration, and her journey to it becoming a full time job.