Insights Michelle Barnett
Illustrating Diversity
Michelle talks about how choosing illustrations with diversity shouldn't be just a nice thought, but rather an important expression of your brand values.
The Guardian rebrand: our thoughts
The Guardian has unveiled it's new branding for it's newspaper, website and app. Here in the office we gave our opinions on the website, while Fran played the roving reporter and went to investigate the app and newspaper.
Design trends of 2018
Upcoming developments in graphic design and web development: personalised web experiences, hosted typography, layout trends and more.
Mind the gap! – why we use negative space
When delivering a design, a common request designers get is to add more information or expand objects to fill any remaining white space.
Applying Christmas to your brand
Christmas - the brand - is big business. We take a look at the balance between communicating your brands tone of voice and bring about festive cheer!
Verbal identity – you need one
A blog post about verbal communication, talking about establishing a brand's tone of voice. As a brand, how you talk about yourself, your company and your products?
Brand Activism is getting ridiculous
Brand activism is where business use current politics to boost their brand image. Is it ethical for them to be involved when profit is to be made.
Is Comic Sans really that bad?
A post that examines the history, misuse and designers rejection of the famous typeface, comic sans.
How does tone of voice help my brand?
Establishing the correct tone of voice is crucial in brand development. Why do we choose a tone of voice for a brand? And then how to we do it?
How to choose an illustration style
Selecting an illustration style that matches and extends the brand is harder than it sounds! How do you know what will work?
Craft beer brands – 7 of the best
Craft Beers continue to be big business. Local, quirky, and with the unmistakable authenticity that makes them so popular, there’s a lot of scope here for some really personalised branding…
How to be a good design client
How do you have a successful working relationship with your design agency? Michelle unpicks the main points about clarity around deadlines, budgets & expectations.