Insights
![The web development process, a content first approach.](https://i0.wp.com/www.adozeneggs.co.uk/app/uploads/2015/08/The-web-development-process.png?fit=2000%2C1000&ssl=1?resize=960%2C480)
The web development process
The a dozen eggs web development process starts with content, identifying audience and goals of the site before thinking about site structure & navigation.
![Danny Suthalong, web developer at a dozen eggs](https://i1.wp.com/www.adozeneggs.co.uk/app/uploads/2017/09/a-dozen-eggs-danny-joins-the-team.jpg?fit=700%2C350&ssl=1?resize=960%2C480)
Introducing: Danny
We are excited to announce our web team is growing and introduce you to Danny Suthalong, the latest addition to the a dozen eggs team. Speech marks left…
![The art & design foundation show on private view night.](https://i1.wp.com/www.adozeneggs.co.uk/app/uploads/2017/09/a-dozen-eggs-loughborough-school-of-the-arts.jpg?fit=700%2C350&ssl=1?resize=960%2C480)
Foundation Summer show
The Art & Design Foundation year has finished – and Jo and I are proud to show you some of the work our incredible students have produced. We…
![Hillary Clinton's campaign logo - the race for the white house.](https://i2.wp.com/www.adozeneggs.co.uk/app/uploads/2017/09/brand-strategy-hillary-logo-brands-in-white-house-a-dozen-eggs.jpg?fit=2000%2C1000&ssl=1?resize=960%2C480)
The brands in the 2016 race for the White House
A take on the current brand in the 2016 race to the White house - the logos that surround the politics.
![Chronicles, Peter Vickers new venture.](https://i0.wp.com/www.adozeneggs.co.uk/app/uploads/2015/06/design-chronicles-side-never-judge-a-book.jpg?fit=800%2C533&ssl=1?resize=960%2C480)
Never judge a book by its cover
I simply love crafting things. Particularly items with excellent purpose and materials. (There is nothing quite like the smell, feel and occasional taste of leather). As such, over the…
![The facilities at School of the Arts, Loughborough University.](https://i2.wp.com/www.adozeneggs.co.uk/app/uploads/2017/09/loughborough-school-of-arts-degree-show.jpg?fit=700%2C350&ssl=1?resize=960%2C480)
School of the Arts Degree Show
With Loughborough University School of the Arts (LUSA) having recently been ranked in the top 40 Art schools in the world, and the Graphic Communication course sitting at…
![The a dozen eggs branding process - The A to C](https://i1.wp.com/www.adozeneggs.co.uk/app/uploads/2017/09/brand-strategy-from-a-to-c-branding-a-dozen-eggs-process.jpg?fit=2000%2C1000&ssl=1?resize=960%2C480)
Our Branding Process
The a dozen eggs creative branding process involves; brand strategy, audience, company purpose, design concepts and development.
![University rebrands - Loughborough University, Kings College London, Warwick University and University of California.](https://i2.wp.com/www.adozeneggs.co.uk/app/uploads/2017/09/brand-strategy-morterboard-university-rebrands-a-dozen-eggs.jpg?fit=2000%2C1000&ssl=1?resize=960%2C480)
University rebrands
Plenty can go wrong with a University rebrand - with lots of stakeholders, and different audiences needing different things - Fran looks at some that have been less successful!
![The web design trends of 2015](https://i0.wp.com/www.adozeneggs.co.uk/app/uploads/2017/09/web-2015-celebrate-web-design-trends-a-dozen-eggs.jpg?fit=2000%2C1000&ssl=1?resize=960%2C480)
Web design trends for 2015
Taking a look at the web design trends for 2015. At a dozen eggs we imagine there will be a rise in considering movement, typography & material design
![What is material design? Half way between flat and skeuomorphic](https://i1.wp.com/www.adozeneggs.co.uk/app/uploads/2017/09/design-material-design-a-dozen-eggs.jpg?fit=2000%2C1000&ssl=1?resize=960%2C480)
So what is Material Design?
Material design sits in between Speuomorphic and flat design and looks to take hold this year! Jo Wdowiak looks into this new design trend.
![CARM workshops, a joint workshop between CARM and a dozen eggs.](https://i2.wp.com/www.adozeneggs.co.uk/app/uploads/2014/12/A-CARM-workshop-a-dozen-eggs.jpg?fit=700%2C350&ssl=1?resize=960%2C480)
CARM workshops
a dozen eggs recently had the privilege of hosting a workshop alongside Professor Liz Stokoe of Loughborough University’s Social Sciences department. The workshop focused on marketing services…
![Branding to span sectors - what to do if your brand speaks to different audiences.](https://i2.wp.com/www.adozeneggs.co.uk/app/uploads/2014/10/Brands-to-span-sectors-a-dozen-eggs-2.png?fit=2000%2C1000&ssl=1?resize=960%2C480)
Branding to span sectors
Looking at Easyjet and Virgin, companies that span into a number of different sectors, to identify what strategies worked.