Insights
Infographics – What they are and when to use them
The term ‘infographics’ gets thrown around a lot, but what it means is any visual representation of data. This can sound unhelpfully broad; any pie chart you…
What is brand architecture?
Brand architecture is a term used when structuring sub brands - how the sub brands relate to one another and to the master brand.
Why do we design brands in Loughborough? – part 2
Branding and web design in Loughborough gives us the bonus of great community relationships, along with connections to clients all over the UK, and even the globe!
Why do we design brands in Loughborough? – part 1
Branding and web design don't have to be urban pursuits. Here's what it's like running a branding agency from a small Leicestershire town named Loughborough.
Predicting the future: our 2018 design review
Data mining, parallax scrolling and branding with fonts - we're reviewing how graphic design and web development changed in 2018 - 2019
Design across cultures
Brand culture shifts are becoming more common for companies in our global market. IKEA, Red Bull and KitKat are some of the examples we explore.
Q&A with Dale
Dale is our Web Developer. He has a masters in civil engineering, but has moved from studying concrete into design, and we’re so glad he did! Dale’s analytical…
Pantone – a spot colour, not a shampoo
Michelle writes about Pantone colours and printing processes uses in design.
Q&A with Livvi
We’ve had an extra Egg with us this week! Livvi is a work placement student studying for her GCSEs. As part of her…
How does LinkedIn help your business?
We look at a few was Linkedin can help your business; put your best foot forward, be strategic, look through the job postings and grow a reputation.
The dualism of branding
Looking at branding from two perspectives; that of a designer - needing to develop a brand process. And that of a business owner - needing the brand to provide a return on investment.
Farewell Chris!
We’re sad to be saying goodbye to Chris, our co-Director and Technical lead at a dozen eggs. He’s been here since the early days when a dozen…