Insights
Illustrating Diversity
Michelle talks about how choosing illustrations with diversity shouldn't be just a nice thought, but rather an important expression of your brand values.
Do I need to add an Opt In checkbox to my website?
GDPR is coming in May 2018 - is your website compliant? This article takes a look into all things opt-in checkbox!
The Guardian rebrand: our thoughts
The Guardian has unveiled it's new branding for it's newspaper, website and app. Here in the office we gave our opinions on the website, while Fran played the roving reporter and went to investigate the app and newspaper.
Design trends of 2018
Upcoming developments in graphic design and web development: personalised web experiences, hosted typography, layout trends and more.
Mind the gap! – why we use negative space
When delivering a design, a common request designers get is to add more information or expand objects to fill any remaining white space.
Applying Christmas to your brand
Christmas - the brand - is big business. We take a look at the balance between communicating your brands tone of voice and bring about festive cheer!
Verbal identity – you need one
A blog post about verbal communication, talking about establishing a brand's tone of voice. As a brand, how you talk about yourself, your company and your products?
Brand Activism is getting ridiculous
Brand activism is where business use current politics to boost their brand image. Is it ethical for them to be involved when profit is to be made.
The Dropbox rebrand
Our take on the dropbox rebrand. Brand values, flexible branding and then communicating the change to others.
What will branding look like in 10 years time?
Individualised communication, Flexible branding and no big brand launches are the predictions of what branding will look like in 10 years time.
Is Comic Sans really that bad?
A post that examines the history, misuse and designers rejection of the famous typeface, comic sans.
Do all brands need to be audience led?
Brand strategy often looks at a number of different spectrums. In this post we look into whether brands are audience led or founder led, with particular consideration into personalities, the market and trust.