Insights
Mind the gap! – why we use negative space
When delivering a design, a common request designers get is to add more information or expand objects to fill any remaining white space.
Applying Christmas to your brand
Christmas - the brand - is big business. We take a look at the balance between communicating your brands tone of voice and bring about festive cheer!
Verbal identity – you need one
A blog post about verbal communication, talking about establishing a brand's tone of voice. As a brand, how you talk about yourself, your company and your products?
Brand Activism is getting ridiculous
Brand activism is where business use current politics to boost their brand image. Is it ethical for them to be involved when profit is to be made.
The Dropbox rebrand
Our take on the dropbox rebrand. Brand values, flexible branding and then communicating the change to others.
What will branding look like in 10 years time?
Individualised communication, Flexible branding and no big brand launches are the predictions of what branding will look like in 10 years time.
Is Comic Sans really that bad?
A post that examines the history, misuse and designers rejection of the famous typeface, comic sans.
Do all brands need to be audience led?
Brand strategy often looks at a number of different spectrums. In this post we look into whether brands are audience led or founder led, with particular consideration into personalities, the market and trust.
When should I think about a rebrand?
When should you think about a rebrand? Is your visual identity looking tired, or has your company changed strategic direction.
Growing brands through web
Website isn't just around making something look pretty - its around structure and navigation. Which questions do your audience need answered, and have you answered them?
How does tone of voice help my brand?
Establishing the correct tone of voice is crucial in brand development. Why do we choose a tone of voice for a brand? And then how to we do it?
Why do you need a personal brand?
Influential people have a personal brand whether they like it or not! From celebrities to lawyers, everyone in the public eye has a brand. Do you cultivate it, or let it evolve by itself?