Insights
Audience: Define, prioritise, profile, target
Understanding of your current and future audience types mean the foundations of a brand can be built. How to define, profile and target them?
Is branding manipulative?
Brands manipulate customers emotions on a regular basis, but how do they do this well, long term?
How to design notifications?
How to write error messages, notifications and design for experience. Keep them short but sweet and ensure they are brand led.
Craft beer brands – 7 of the best
Craft Beers continue to be big business. Local, quirky, and with the unmistakable authenticity that makes them so popular, there’s a lot of scope here for some really personalised…
How to be a good design client
How do you have a successful working relationship with your design agency? Michelle unpicks the main points about clarity around deadlines, budgets & expectations.
How to beat your Creative Block
We've all suffered with creative block. That moment when all the ideas feel like they've run dry. But there are tried & tested methods to beat it - Michelle takes us through.
Brand Typography
Typography is central to branding. It can establish a tone of voice - how you look and feel. Beth delves into this area and highlights a number of examples to demonstrate the importance of type.
Brand Values: What’s at the core?
What are your brand values? An important step into establishing a brand strategy is to select a number of words that you can measure decisions against.
Purpose: Working out the WHY?
Successful brands are are build when the business case for purpose is established - understanding of the core reason your business exists is the first step towards getting a brand that actually works.
Our favourite projects
Taking a look at some of our favourite projects. Jo – National Counter Trafficking Service Developing the brand identity for the newly launched National Counter Trafficking Service at…
Step up Flexible Branding
Branding that changes depending on who is looking at it, and the wider context.
Do I need a logo or a brand?
What is a brand? What is a logo? One of the key questions within our industry, and one that is fundamental to establishing a brand that works.