Insights Political branding

Illustration of political voting slip, representing the importance of defining your audience before branding

An impossible task?

Can you develop a brand that targets (at least) 51% of the population? Strong brands have defined audiences, strong campaigns identify with large swaths of the population - is political branding possible?

By Fran Johnson : 12/04/2018

Branding or rebranding political figures and campaigns

Branding a political figurehead

What can we learn about branding a political figurehead from the Clinton and Trump campaigns - the role of design and beyond.

By Fran Johnson : 22/03/2018