Insights Political branding
Branding a political figurehead
What can we learn about branding a political figurehead from the Clinton and Trump campaigns - the role of design and beyond.
Branding the party, not the person
Part 0
Labour's rose has outlasted every leader who's stood under it. Reform's brand walked out the door the day Farage did. What actually separates branding a party from branding a person?
Who needs 51%?
Part 0
In 2018 I asked whether a political brand could ever target 51% of the population. The 2024 election suggests that's the wrong question — the parties who did best were the ones who stopped asking it.
Rebranding after a wipeout
Part 0
After a catastrophic election result, the instinct is to change the logo. Two UK case studies, eight years apart, suggest that's rarely where the actual problem lives.
The algorithm is the new stereotype
Part 0
In 2018 I wrote about polished brand versus grassroots authenticity in political campaigning. Eight years on, distribution has caught up with that instinct — and it's the algorithm doing the choosing now.
An impossible task?
Can you develop a brand that targets (at least) 51% of the population? Strong brands have defined audiences, strong campaigns identify with large swaths of the population - is political branding possible?